Brief:
To drive awareness and create hype around the opening of Australia's first UNIQLO store and promote it's ambassadors.
Idea:
A game of memory where you are asked to memorise one of the UNIQLO ambassador's looks and match it to a catalogue of garments in a minute to win a trip to Japan. The functionality of the game mimics Tinder, in allowing you to swipe 'yes' or 'no' through the catalogue of garments.
Role:
Design Lead.
Brief:
Heighten awareness of the Three Beans brand, to drive foot traffic, encourage trial and build brand loyalty.
Idea:
A print ad highlighting the peace of mind you'll have when you consume Three Beans coffee.
Role:
Creative teamed with Jack Wall
Brief:
To produce a digital Christmas card to be sent to global stakeholders.
Idea:
We had local artist, Irene Feleo, use Revlon makeup to create an Australian Christmas-themed artwork. The Christmas card was a film documenting the process of creating the artwork that was housed on a microsite.
Role:
Art Director teamed with Tahlia Calvisi
Brief:
Convince people to donate, by raising awareness about all of the good things that the Murdoch Children's Research Institute do.
Idea 1: 'Scratch Them Happy'
We create images of illnesses affecting children painted onto scratchie paint, and prompt people to use their dollar to erase these conditions, literally proving the power of their dollar to improve child health.
Idea 2: 'Hospital Smell'
Using scented ink, we create a print ad which smells like a hospital. We then invite donors to close their eyes and imagine that they are a child in hospital, before prompting them to donate.
Brief:
To devise a multi-platform campaign to launch the new WeatherNow app in Australia.
Idea:
We encourage people to start looking at weather differently, and give them all the tools they need to make the best of any type of weather.
Role:
Creative teamed with Jack Wall.
Brief:
To create awareness of the new Samsung Galaxy Note II through an outdoor and online experience.
Idea:
We wanted to allow the wider public to be able to experience Samsung’s new Galaxy Note II without having to go in store, so we brought the experience online. The banner ads and microsite allowed users to play with the phone and explore its main features. We also gave the device to 3 top local artists to create their artworks using the stylus, showing how you can ‘be creative’ on the go.
Role:
Art Director & Design Lead.
Brief:
To promote consumers to shop internationally overseas and online with their MasterCard to win Airpoints.
Idea:
‘Shopping your way closer to the rest of the world: Priceless.’
Role:
Creative teamed with Jack Wall.
I draw portraits of most people.