A digital campaign to raise awareness of Rexona's new deodorant that doesn't leave white marks on black clothes or yellow stains on white clothes.

To drive awareness and create hype around the opening of Australia's first UNIQLO store and promote it's ambassadors.

Idea:

Using Tinder 'swipe' functionality, this is a game of memory where you are asked to memorise one of the UNIQLO ambassador's looks and match it to a catalogue of garments in a minute to win a trip to Japan.

Create a TVC to show that TRESemmé Platinum Strength is the choice of Thailand's top hair professionals.

Heighten awareness of the Three Beans brand, to drive foot traffic, encourage trial and build brand loyalty.

Idea:

A print ad highlighting the peace of mind you'll have when you consume Three Beans coffee.

Make women realise they need to better care for their skin in the shower.

Idea:
We developed two concepts to highlight the importance of washing with care. The first brought to life the world of expert care in a stunning and engaging way; the second tapped into the beauty of each individual's unique skin. Both ideas were loved by the client and showed a Dove way of thinking that ultimately won us the project.

Working with Cat Roehricht.