I've spent the last 19 years helping brands solve complicated problems with simple ideas.

Sometimes that means launching global healthcare campaigns across 18 markets. Sometimes it means building real-time experiences for millions of sports fans. Sometimes it's persuading people to think differently about their health, or creating work that earns a place in culture rather than interrupting it.

I've worked across the UK, Europe, and APAC, leading multidisciplinary teams and creating campaigns recognised by Cannes Lions, Clio, LIA and The One Show. Alongside the work, I mentor emerging creatives, judge industry awards, and occasionally create nail art.