I've spent the last 19 years helping brands, organisations and charities create work that people notice, remember and act on.

Sometimes that means launching global FMCG campaigns across 18 markets. Sometimes it's building real-time experiences for millions of sports fans. Sometimes it's changing the conversation around women's health. Whatever the challenge, I believe the best ideas are the simplest ones.

I've worked across the UK, Europe and APAC, leading multidisciplinary teams and creating award-winning work recognised by Cannes Lions, Clio, LIA and The One Show. Alongside the work, I mentor emerging creatives, judge industry awards and occasionally create nail art.