THE
BALANCING ACT
CLIENT
Astrazeneca
OUTCOME
2026 - CANNES SHORTLIST
2026 - 2 x SILVER - CLIO AWARDS
2025 - BRONZE - aspid awards
overview
An integrated awareness campaign that redefined how society values people living with metastatic breast cancer by transforming their worth into the world's most valuable currency.
approach
People living with compromised immune systems often face the difficult balance between protecting their health and maintaining everyday life, leaving many feeling isolated and restricted.
We created The Balancing Act – a campaign that highlighted the hidden realities of living with immunocompromised conditions, using powerful storytelling to reveal the constant decisions and sacrifices people make to stay safe.
Through film, digital and social content, the campaign raised awareness of these often-overlooked experiences, encouraging greater understanding, empathy and recognition of the challenges faced by those living with compromised immunity.
AWARENESS FILM
