THE
BALANCING ACT
CLIENT
Astrazeneca
OUTCOME
2025 - BRONZE - CLIO HEALTH
2024 - CANNES SHORTLIST
2024 - 2 x GOLD, 1 X SILVER - LIA
2024 - 2 X CREATIVE FLOOR AWARDS
2024 - BRONZE - THE ONE SHOW
2024 - BRONZE - ASPID AWARDS
overview
A disease awareness campaign highlighting the hidden challenges immunocompromised patients face while balancing everyday life with COVID-19 risk.
approach
People living with compromised immune systems often face the difficult balance between protecting their health and maintaining everyday life, leaving many feeling isolated and restricted.
We created The Balancing Act – a campaign that highlighted the hidden realities of living with immunocompromised conditions, using powerful storytelling to reveal the constant decisions and sacrifices people make to stay safe.
Through film, digital and social content, the campaign raised awareness of these often-overlooked experiences, encouraging greater understanding, empathy and recognition of the challenges faced by those living with compromised immunity.
AWARENESS FILM
