EUROPA ROAD TRIP

CLIENT

EUROPA LEAGUE X ENTERPRISE RENT-A-CAR

OUTCOME

60M+ FOOTBALL FANS // REACHED DURING THE SIX-MONTH ACTIVATION
99% BRAND POSITIVITY // ACROSS BLEACHER REPORT SOCIAL CONTENT
15M+ IMPRESSIONS // ACROSS FOUR LOCAL MEDIA PARTNERSHIPS

overview

A partnership campaign between Enterprise Rent-A-Car and the UEFA Europa League, turning away trips into memorable adventures across Europe.

approach

Football fans know that following their team across Europe is about more than the match itself. From long journeys and unfamiliar destinations to unforgettable local experiences, the away trip is part of the adventure.

We transformed Enterprise Rent-A-Car's UEFA Europa League sponsorship into Europa Road Trip – an integrated content campaign celebrating the unique culture of away travel. By embracing the unpredictability and excitement of the journey, we positioned Enterprise as the brand helping fans make every mile memorable.

The campaign spanned film, digital and social content, taking supporters on entertaining road trips across Europe while bringing the spirit of away days to audiences throughout the tournament.

CAMPAIGN FILMS

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EUROPA Road Trip