EUROPA ROAD TRIP
CLIENT
EUROPA LEAGUE X ENTERPRISE RENT-A-CAR
OUTCOME
60M+ FOOTBALL FANS // REACHED DURING THE SIX-MONTH ACTIVATION
99% BRAND POSITIVITY // ACROSS BLEACHER REPORT SOCIAL CONTENT
15M+ IMPRESSIONS // ACROSS FOUR LOCAL MEDIA PARTNERSHIPS
overview
A partnership campaign between Enterprise Rent-A-Car and the UEFA Europa League, turning away trips into memorable adventures across Europe.
approach
Football fans know that following their team across Europe is about more than the match itself. From long journeys and unfamiliar destinations to unforgettable local experiences, the away trip is part of the adventure.
We transformed Enterprise Rent-A-Car's UEFA Europa League sponsorship into Europa Road Trip – an integrated content campaign celebrating the unique culture of away travel. By embracing the unpredictability and excitement of the journey, we positioned Enterprise as the brand helping fans make every mile memorable.
The campaign spanned film, digital and social content, taking supporters on entertaining road trips across Europe while bringing the spirit of away days to audiences throughout the tournament.
MY ROLE
Creative Director + Art Director
Led the creative development of Europa Road Trip from concept through production. Worked closely with PR, strategy, and production partners to create a cohesive campaign that brought the culture of European away travel to life while delivering against Enterprise Rent-A-Car’s UEFA Europa League sponsorship objectives.
CAMPAIGN FILMS
CAMPAIGN HIGHLIGHTS
