Metastatic breast cancer remains under-recognised and under-represented, leaving those living with the disease feeling unseen and undervalued.

We created The Cancer Currency - a symbolic currency representing the immeasurable value of every person living with metastatic breast cancer, challenging society to rethink how we value those affected by the disease.

The campaign influenced European health policy, contributing to metastatic disease being included in Europe's Beating Cancer Plan, while also earning international recognition and multiple industry awards.