DEMAND MORE
CLIENT
Sanofi Genzyme
overview
A global awareness campaign empowering people living with multiple sclerosis to demand more from life, with the support of those closest to them.
approach
Living with multiple sclerosis can make it difficult to imagine the future you want. Fear, uncertainty and low expectations often prevent people from asking for more from their treatment, their care and their lives.
We created Demand More – a global awareness campaign centred around the Fearless Interferers: the friends, partners and family members who encourage people living with MS to challenge expectations and demand more from their future. By shifting the conversation beyond the individual, we uncovered a powerful new audience and an untapped space for the brand.
Through authentic storytelling, film and social content, the campaign shared real experiences from people living with MS and their Fearless Interferers, inspiring others to believe that a better future is possible.
CAMPAIGN FILM
