SAMSUNG GALAXY

CLIENT
SAMSUNG
overview

Three local artists. One smartphone. An integrated campaign showcasing the creative potential of the Samsung Galaxy Note II.

approach

Experiencing a new device is difficult when it's locked behind a retail counter.

To launch the Samsung Galaxy Note II, we created an integrated digital campaign that brought the product experience directly to consumers. Interactive banner ads and a dedicated microsite allowed audiences to explore the device's standout features wherever they were, removing the need to visit a store.

To demonstrate the creative potential of the Galaxy Note II's stylus, we partnered with three leading local artists who produced original artwork entirely on the device. Their work became the centrepiece of the campaign, proving the phone was more than just a smartphone—it was a tool for creativity on the go.


We invited three of Australia's most talented young illustrators to create exclusive artwork for our campaign, using nothing but the Samsung Galaxy Note II

We invited three of Australia's most talented young illustrators to create exclusive artwork for our campaign, using nothing but the Samsung Galaxy Note II

We invited three of Australia's most talented young illustrators to create exclusive artwork for our campaign, using nothing but the Samsung Galaxy Note II

CHRISSY LAU

The artists created their artwork entirely on the Note II.

The artists created their artwork entirely on the Note II.

The artists created their artwork entirely on the Note II.

CHRISSY'S CAMPAIGN FILM

ANDREW MILLIST

Video content followed the artist's process.

Video content followed the artist's process.

Video content followed the artist's process.

CHRIS WAHL

Behind-the-scenes interviews revealed their inspiration, and how they used the Galaxy Note II to realise their vision.

Behind-the-scenes interviews revealed their inspiration, and how they used the Galaxy Note II to realise their vision.

Behind-the-scenes interviews revealed their inspiration, and how they used the Galaxy Note II to realise their vision.

INTERACTIVE BILLBOARDS

CASE STUDY FILM

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