SOMETHING BIGGER
CLIENT
HSBC UK X BRITISH CYCLING
overview
A brand film for HSBC UK and British Cycling celebrating the power of cycling to create positive change.
approach
Riding a bike can be about far more than getting from A to B. Whether it's improving your health, reducing your environmental impact or supporting a cause, every ride has the power to create positive change.
We created a content campaign for HSBC UK and British Cycling celebrating the diverse reasons people ride. Through authentic stories from cycling communities across the UK, we showcased how HSBC UK's long-term support for British Cycling empowers more people to discover the physical, social and emotional benefits of getting on a bike.
Through film and digital content, the campaign highlighted the everyday impact of cycling, inspiring audiences to see every journey as an opportunity to thrive while being part of something much bigger.
CAMPAIGN FILM
