YOU'RE THE REASON WE FLY

CLIENT

QANTAS

overview

An interactive campaign inviting Australians to become part of the Qantas story through personalised digital experiences.

approach

Qantas wanted to bring its new brand platform, "You're the Reason We Fly," to life by putting customers at the heart of the campaign.

We created an interactive digital experience that invited Australians to become part of the campaign themselves. Fans could upload a photo to appear in Qantas advertising or even have their name painted on the airline's new A380, turning a brand campaign into a personal experience.

Using personalised content and targeted digital media, participants saw themselves featured in online advertising across the websites they visited, reinforcing the idea that every journey begins with the people who fly.

CAMPAIGN FILMS

INTERACTIVE BILLBOARD

CAMPAIGN HUB

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