complete overhaul of SPORTSGIRL.com.au

BRIEF

To expand Sportsgirl's e-comm offerings to capture a greater share of the growing online shopping market.

IDEA

A complete overhaul of Sportsgirl's website (including UX), that allowed for not only e-commerce but also fashion blog-inspired elements that appeal to the target market. Ultimately, our aim was to have Sportgirl.com.au be every girls fashion bible, from inspiration to purchase.

ROLE

Art Director working alongside Design Lead, Courtney W.

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