Brief:

To create awareness of the new Samsung Galaxy Note II through an outdoor and online experience. 

Idea:

We wanted to allow the wider public to be able to experience Samsung’s new Galaxy Note II without having to go in store, so we brought the experience online. The banner ads and microsite allowed users to play with the phone and explore its main features. We also gave the device to 3 top local artists to create their artworks using the stylus, showing how you can ‘be creative’ on the go. 

Role:

Art Director & Design Lead.

A billboard that allows you to scan using your smart phone and see how the artwork was made.

A billboard that allows you to scan using your smart phone and see how the artwork was made.

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An artwork created using the stylus and Galaxy Note II.

An artwork created using the stylus and Galaxy Note II.

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Experience all the best features of the phone via the Galaxy Note II online hub.

Experience all the best features of the phone via the Galaxy Note II online hub.