Brief:
To convey Qanta’s new spirit to it’s customers online and in the external environment.
The experience:
A microsite that was centred around you. It provided a platform for you to become part of the campaign - whereby you could upload a photo of yourself to be featured in the campaigns advertising or even have your name painted on the new A380. Your photo was featured in banner ads that were targeted at the site‘s you most visited,
to remind you that you’re the reason Qantas flies.
Role:
Art Director
An interactive digital billboard where you can upload your photo to appear on display.
Download the campaign app to get involved and see yourself in the campaign.
The desktop hub where you can get involved in the campaign and see yourself in banner ads targeted at you.