AIMIA 2015 WINNER - best retail app


BRIEF

To drive awareness and create hype around the opening of Australia's first UNIQLO store and promote its ambassadors.

IDEA

A game of memory where you are asked to memorise one of the UNIQLO ambassador's looks and match it to a catalogue of garments in a minute to win a trip to Japan. The functionality of the game mimics Tinder, in allowing you to swipe 'yes' or 'no' through the catalogue of garments.

ROLE

Design lead.

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