Premier League
Brief:
How do we make the Premier League more inclusive?
Idea:
Our idea was to give the Premier League a new sonic identity. To change the anthem to something that more people enjoy and can associate with. The way in which we introduce this new sound would be mandated from the people who enjoy the game, rather than from the top down.
Role:
Creative direction, strategy, art direction, copywriting, editing.
UK SPORT
Brief:
How do we make the consumption of sport in the UK more accessible?
Idea:
A platform that houses free, live sport, in one online destination.
Role:
Creative direction, art direction, script, editing, project management. Essentially everything apart from the actual voice over.
CHAMPIONS LEAGUE
Brief:
To show the extent of work that Fuse does in orchestrating Nissan, Santander and PepsiCo’s sponsorship of UEFA Champions League.
Idea:
A celebratory film that showcases all of Fuse’s efforts.
Role:
Creative direction, film direction, storyboarding.